the midtown challenge
The Midtown Challenge is a fitness competition designed to engage participation of members and employees alike. Our goal was to develop a brand for this company wide event. The final creative plays off the idea of the three mystery challenges with a tertiary color palette and obscure imagery.
![MidtownChal_logo-03.jpg](https://images.squarespace-cdn.com/content/v1/5599ce77e4b0402e0505cd69/1557626098246-U6MEU8755CFJ6Q2WCX4N/MidtownChal_logo-03.jpg)
![MidtownChal_logo-04.jpg](https://images.squarespace-cdn.com/content/v1/5599ce77e4b0402e0505cd69/1557626098153-PI4S3VWTJG6RHNKPRSJ4/MidtownChal_logo-04.jpg)
![MidtownChal_Posters.gif](https://images.squarespace-cdn.com/content/v1/5599ce77e4b0402e0505cd69/1557623546543-1ITIYPURGO0MZCDLL4ON/MidtownChal_Posters.gif)
![MidtownChal_Postcards.jpg](https://images.squarespace-cdn.com/content/v1/5599ce77e4b0402e0505cd69/1557627860645-B6067KYQ9WS3XSAN3QT0/MidtownChal_Postcards.jpg)
![MidtownChal_RV-2.jpg](https://images.squarespace-cdn.com/content/v1/5599ce77e4b0402e0505cd69/1557626395319-FHQGWC9NA7B4FLSLMCF6/MidtownChal_RV-2.jpg)