fit mix
Fit Mix is a new, total body fitness class that is being introduced to across all Midtown clubs. This class is a more inviting version of a popular high-intensity program. Our target demographic for this project were women between the ages of 45-55 who want variety from their group exercise class. The final branding features low contrast images with gentle pastel colors that represent the three major muscle groups that will be worked in the class: core, cardio, and strength.
